Calling all Aliens! As you all know, the band is releasing “Behind Blue Eyes” on Friday. We were really impressed with the last Streaming Party we did for “White Lies”, and we all wanted to do it again. We know that together, we can all achieve amazing things. The band has given us a small challenge: can we reach 500.000 streams in one weekend? The first few days of a new single is always the most important, so the guys will be giving us some live updates throughout the weekend, on how many streams we have managed to do. Check below for more information regarding the Discord Streaming Party, as well as the global hashtag we want to trend on twitter!
1. Discord Streaming Party
We are doing a streaming event on Friday, May 28th: 2 pm ET to Saturday, May 29th: 2 pm ET. There will be THREE parties during this time! Times on graphics are CET (Berlin time).
- 1. Kick Off Party: May 28th, 2 pm ET
- 2. Half-Time Party: May 29th, 2 am ET
- 3. Ending Party: May 29th, 12 pm ET
The event will be going on through the entire 24 hours for everyone, and these times are for everyone to check up on the streaming numbers and have a chat! The point is to listen to the new song, have fun together and get as many streams as possible in a day! The first 24 hours are crucial for the song release, and whether it will be put on official playlists etc.
2. Trending Hashtag On Twitter
We’ll try and get our brand new hashtag trending on Twitter! Encourage all your followers and friends to tweet about the new song with the hashtag #BehindBlueEyes2021! Just make sure they’re ‘quality’ tweets, no spam! You can use this graphic to help spread awareness about the trending campaign!
3. Streaming Guides
We have created these guides for all of you to understand how streaming on Spotify works! The first 24 hours are crucial to see how well the song performs. Please read them, and spread them to as many fans as you know, so we can give “Behind Blue Eyes” as many streams as possible. Also, we really have to emphasise how important Spotify Premium is. It counts heavier than Spotify Free streams. Since no one really buys singles or mp3’s anymore, consider getting Spotify Premium for one month, to help the song as much as possible.
After the weekend, we will be given some data from the band, so we can see exactly how well we managed to push the song! So give it all you’ve got guys and LET’S DO THIS!
This is what we’re trying to achieve over the first weekend!
There is a new single out May 28th AND it’s going to be a Rock Band cover. But which one???? Can you guess? It’s The Who!
BEHIND BLUE EYES is our new single. We have always loved this track and always wanted to do a cover. Cannot wait for you to hear it. Plus is the first time since 2003 and Limp Bizkit that the owners of the song gave us the permission to re-work it. HUGE honour!
There is more… our new single is a collab… as you might have guessed already…. It is VIZE!
The band will perform both of their songs with VIZE on Germany’s Next Topmodel tomorrow Thursday 27th and they have a spectacular video planned which will be shot LIVE! on television. The band are currently rehearsing every day for the big video performance tomorrow. It looks incredible but is such a stunt to get a full video filmed in just under 3minutes live on TV. You have to tune in tomorrow on Prosieben (German tv channel) and see for yourself! The band are on twice and it would be so cool if we can make the hashtag #BehindBlueEyes2021 trend on Twitter, as this hashtag is very intruiging for non-fans!
Gustav Schäfer on Instagram:
Gustav: Hello Instagram community! We are at our last rehearsal before tomorrow’s for the finale of Germany’s Next Topmodel, where you will discover in all exclusivity our new single. Can’t wait! […] My friends, we just rehearsed for BBE. I can’t wait to show it to you guys on Thursday on GNTM. My colleague’s also here!
Georg: It will be so great and exciting ! Shooting a music video live, for the first time!
Gustav: Has someone ever done that before us?
Georg: Not that I know of.
Gustav: Me neither, I can’t think of anyone. Tokio Hotel are always first. […] We are done, I’m heading back home. Rehearsals went well. Can’t wait for you all to see it tomorrow. Bye!
Georg Listing on Instagram: