Calling all Aliens! As you all know, the band is releasing “Behind Blue Eyes” on Friday. We were really impressed with the last Streaming Party we did for “White Lies”, and we all wanted to do it again. We know that together, we can all achieve amazing things. The band has given us a small challenge: can we reach 500.000 streams in one weekend? The first few days of a new single is always the most important, so the guys will be giving us some live updates throughout the weekend, on how many streams we have managed to do. Check below for more information regarding the Discord Streaming Party, as well as the global hashtag we want to trend on twitter!
1. Discord Streaming Party
We are doing a streaming event on Friday, May 28th: 2 pm ET to Saturday, May 29th: 2 pm ET. There will be THREE parties during this time! Times on graphics are CET (Berlin time).
- 1. Kick Off Party: May 28th, 2 pm ET
- 2. Half-Time Party: May 29th, 2 am ET
- 3. Ending Party: May 29th, 12 pm ET
The event will be going on through the entire 24 hours for everyone, and these times are for everyone to check up on the streaming numbers and have a chat! The point is to listen to the new song, have fun together and get as many streams as possible in a day! The first 24 hours are crucial for the song release, and whether it will be put on official playlists etc.
2. Trending Hashtag On Twitter
We’ll try and get our brand new hashtag trending on Twitter! Encourage all your followers and friends to tweet about the new song with the hashtag #BehindBlueEyes2021! Just make sure they’re ‘quality’ tweets, no spam! You can use this graphic to help spread awareness about the trending campaign!
3. Streaming Guides
We have created these guides for all of you to understand how streaming on Spotify works! The first 24 hours are crucial to see how well the song performs. Please read them, and spread them to as many fans as you know, so we can give “Behind Blue Eyes” as many streams as possible. Also, we really have to emphasise how important Spotify Premium is. It counts heavier than Spotify Free streams. Since no one really buys singles or mp3’s anymore, consider getting Spotify Premium for one month, to help the song as much as possible.
After the weekend, we will be given some data from the band, so we can see exactly how well we managed to push the song! So give it all you’ve got guys and LET’S DO THIS!
This is what we’re trying to achieve over the first weekend!
TOKIO HOTEL CANADA 